AOR Direct offers a simple, automated, no-risk strategy for buying media known as per inquiry or PI media. PI media allows agencies and clients alike the opportunity to know exactly what their cost per consumer response will be prior to making the buy.

Simple Set-up

All we need is a unique product code and five 800 numbers and we can test your product on a portion of the network to determine the consumer response rates as well as cost per order (CPO) requirements. Once the test is complete, we can roll out your product to the entire network with weekly spending levels ranging on average from $100,000 to $250,000.

Risk-Free Marketing

• PI media allows you to increase your profits with every single order generated from each airing of your media.


• Client success is guaranteed because the cost of your media is directly proportional to the number of orders received from each airing.


• Cashflow and inventory are easier than ever with the ability to know your CPO in advance.


• No consumer response = no cost of media. It’s that easy!